CULTURAL PARTNERSHIPS
East Village
Cultural Strategy & Cultural Brokering
2020-2021
A Futurecity project is characterised by original partnerships that help to tell the story of a place. These collaborations can result in a range of outcomes, from creative industry hubs, new start-up spaces, partnerships between galleries, museums and universities, pop-up experiences, or the involvement of high-profile institutions or individuals. At the core of our work is the knowledge that partnerships attract partnerships—cross-sector collaborations are contagious and can lead to a ripple effect of creative influence across a place. Cultural partnerships and anchors elevate the ambitions and scale of a project impactfully.
Writing the cultural narrative for new places requires a ‘cultural-preneur’ who can persuade project teams and clients that culture can be a catalyst in the broader story of a place’s architecture, landscape and infrastructure.
