For Wembley to reach its full potential, Brent Council’s wish was to take the lead in encouraging a cultural placemaking approach. Futurecity was appointed to develop a placemaking strategy for the borough. The Brent Placemaking document examined the idea of establishing a ‘Creative District’ approach as a way of defining the uniqueness of the Wembley area and providing a guiding motif for the private and public sectors. It was a call to all parties involved in the regeneration of Wembley to realise the economic advantages and business opportunities of investing in a culture led approach to placemaking. The final strategy document comprised a commentary on the four types of Creative District taking shape across London, an examination of the specific opportunities and challenges facing Wembley, and some ideas and inspirations that can guide cultural placemaking there.
