In 2012 Futurecity was appointed by Ballymore to develop a cultural vision for Luton. This strategic brand approach to placemaking aimed to align the town with the aspirations of the Cultural Olympiad whilst providing local developers and policy makers with a handbook to cultural legacy planning.
The Luton 2012 Cultural Vision aimed to unite all cultural activity under one brand by bringing together community, cultural organisations, business, private and public sectors.
