The City of London Arts Initiative, now known as Sculpture in the City, was developed by Futurecity from an initial brief to commission a series of public art projects for the Thames Northbank Riverside Walk: the pedestrian path that runs from Victoria Embankment to the Tower of London.
The City Arts Initiative is a 200-page report exploring creative ideas and frameworks for the promotion of London as the world’s leading cultural city. It provides the City with a corporate approach to the procurement and delivery of public art and cultural activities that transcends departmental boundaries. It also acts as a tool to attract inward investment from current square mile occupants.
The City Arts Initiative was officially adopted by City of London as ‘The City of London Cultural Strategy’ in July 2011. As recommended in the report, a new Arts, Culture and Heritage Committee has been established to oversee the initiative amongst all arts programmes the City undertakes.