East Village sits at the epicentre of innovation District for East London, A birds-eye view of the area sets out a world class constellation of big ticket cultural and creative industry sites. Futurecity’s Cultural Strategy includes an ‘Embedded Arts’ cultural programme that offers Get Living unique opportunities for commissioning, collaboration and partnership. An ambitious programme will provide the catalyst for realising the individualism and identity of the new neighbourhood and provide creative ideas for interventions that can help to connect the village to the culture led businesses, museums, universities, and creative industries in the area.
The arts and crafts can help create a unique identity, from public art, signage and wayfinding, street furniture, seating, lighting, awnings, ironwork through to more strategic ideas linked to colour, pattern, materiality and collaboration on large-scale, ambitious Architecture, Infrastructure and Landscape projects for N16, 18 and 19. The delivery plan provides innovative ideas around co-creation and commissioning of artist-designed streetscapes and set up partnerships with festivals, galleries, arts organisations, artists and cultural venues.
The Lab E20
Futurecity’s Cultural Placemaking Strategy for East Village placed creative tech and positive fashion at the heart of the narrative focused on creativity and culture. The Strategy positioned East Village as the residential and commercial hub gateway to the Fashion District and East Bank (V&A East, London College of Fashion, BBC Sadlers Wells and UCL East) a unique location for renters, residents, and creative entrepreneurs. It also recognised the role of student from the UAL’s London School of Fashion who will be housed in a new residential student housing tower at East Village.
To support Get Living’s ambition to build a “Fashion Led Creative Industries Cluster” in East Village, Futurecity recommended and brokered a series of partnerships with the leading organisations across biotech, retail, craft, exhibition, and design and support the borough of Newham’s wider ambition for Stratford to be the Innovation District where cultural exhibition, craft, research, and education combine.
