Futurecity is proud to announce a unique collaboration with Marco Brambilla Studio: City as a Cinematic Experience.
Leading cultural placemaking and art commissioning agency Futurecity and Marco Brambilla Studio have partnered to create a new approach to art in the public realm. Exploring the multiple dimension genres of moving image through film, video, 3-D projection, VR and AR, artist Marco Brambilla has always been working at the forefront of commercial technology and public experience and this collaboration will create and curate new public art interventions (permanent and exhibition-based) that make people active performers and viewers in a myriad of ways.
This 5-year programme will include major, international urban artistic interventions, as well as related events and talk series. Brambilla’s immersive works will use the rich urban landscape – streets and squares, railway stations and shopping malls, architecture and landscape – to provide opportunities for a new audience to view, share and stream his work.
Futurecity Founder Mark Davy says, ‘Marco Brambilla’s work will provide a cinematic experience to our cities and urban centres where the new audience is likely to see his screen-based work on traditional screens, but also via an array of mobile viewing devices through which they’ll be able to stream and share the experience.’
Sherry Dobbin, Partner at Futurecity, and founder of the world’s largest and longest-running digital art exhibition, Midnight Moment in Times Square NYC, says, ‘Brambilla’s new public art projects arrive at a key time for audiences moving from seated, passive observation to immersive and interactive participation. Audience and performer are now one and the same in our urban soundstage.” Dobbin will use her expertise to support Brambilla’s artist-led curation of the non-traditional exhibition in the public realm, and Davy will access the exceptional trust in the property sector to access unusual places.
Marco Brambilla says, ‘The opportunity to work with Futurecity and their innovative approach to public art is truly compelling as it will engage the public on a scale that expands beyond the gallery context and site-specific work. Together we can better weave artworks into the fabric of the new urban landscape as more than decorative facade. As my work uses new technologies, it has tremendous potential to activate public places in this exciting new context and generate a new type of shared cinematic experience.’
For more information, please visit Marco Brambilla’s website
For any enquiries, please contact Rachael McNabb, Futurecity Head of Public Art
Nude Descending a Staircase No.3, Art Production Fund, Westfield Oculus World Trade Center New York
Crystal Observatory, WoS flagship gallery, Hudson Yards, New York
Echo, One57, Extell Developments, New York
Materialization/De-Materialization, Park Hyatt, New York
Civilization (Megaplex), The Standard High Line, New York
