Creating a unique Place Vision sets out the ‘cultural DNA’ of a site, identifying the unique real estate, placemaking and community opportunities that it can unlock. At a time in which each of the London boroughs are busy drawing out their unique identities, the Toolkit will help make investment opportunities more attractive, relevant and more contextual to reflect the unique identities of each borough. It helps position the site’s strategic contribution to the local area, the borough and London, connecting investors to the site’s specific potential as a unique destination.
The Toolkit is a 5-step process drawing on Futurecity’s unique experience delivering cultural placemaking strategies across multiple typologies of developments and with all major developers on sites such as Wembley Park, Battersea Power Station, Greenwich Peninsula, East Village and Barking Riverside.
“The Place Vision Toolkit shares our unique approach to place-based research and visioning with our London Borough partners. The aim is to galvanise London’s major development opportunities to deliver creative placemaking for London through embedding culture at the heart of a civic, community and commercial priorities. We welcome this partnership through Opportunity London to embed placemaking within this important global investment portfolio.” – Mark Davy, Founder & CEO, Futurecity
Culture & Planning
Much of the content for a Place Vision can be drawn from existing plans, strategies and delivery plans, capturing economic, social, cultural and environmental priorities. In-depth public consultation as part of Local Plans and neighbourhood strategies can also provide key messaging about a site’s opportunity.
Together with an understanding of the physical and social assets contained within and around the site, the Place Vision brings this intelligence together as a succinct statement of the site’s unique placemaking potential for investors, the Borough and London.
“Culture and leisure define our great global city. We know investors want to future-proof their investment decisions for this decade and beyond. By partnering with industry experts Futurecity, Yoo Capital, and Future of London alongside London’s policy makers and authorities to make our City more investible, we are on the fast track trajectory to unlocking London’s next £100bn of capital investment.” – Jace Tyrrell, CEO, Opportunity London
“As the capital’s independent built environment network, Future of London is delighted to partner with Futurecity and Opportunity London on an exclusive preview of the Place Vision Toolkit for London borough partners. We’re committed to finding realistic and practical solutions that support our members – including London boroughs – in their day-to-day work. The new toolkit will help our borough partners with good principles, new tactics and fresh ideas for showcasing the potential of their places to London’s communities and global investors.” – Nicola Mathers, Chief Executive, Future of London
“With over 40 acres of Central London land under development by our team today and in our development plans for 2025/26, we know first-hand the importance of working closely with Local Councils and the GLA to create a shared vision that delivers for our communities, our small businesses, our families, our students and also for the global businesses that come to do business with London. We welcome the introduction of the Future City Place Vision Toolkit to aid developers and Councils as they strive to create the next generation of future places across London.” – Lloyd Lee, Managing Partner, Yoo Capital
Where to Find the Place Vision Toolkit
Read the Place Vision Toolkit here.
Please note – this tool is intended for local and regional authorities only.
Interested in expanding your Place Vision into a comprehensive cultural placemaking strategy for your borough? Contact [email protected].
Photography & videography by James Marshall & Katie Edwards.