Futurecity is excited to announce that it is exhibiting Dylan Collard’s Ages of Us at The Gallery at Foyles.

165 people, 23 locations and over 3000 miles around California photography and audio project about age, generations, the journey of life and how our priorities change as we travel through the three stages of Youth, Middle and Old Age.

Ages of Us is an interest in the process of ageing, the effects of that unstoppable process on our physical being and how our attitude, conscience, hopes, aspirations and desires change as we go through the stages of life. Age is one of the great and uncurable mysteries of science. We are told that lotions, potions, diets and lifestyle changes can slow, change and increase the effects and duration of this process but nothing can halt the inevitable destination.

For media enquires please contact the Futurecity press office: [email protected]

You can find out more about the project at the Ages of Us website.


The Photographer

Following college in The North and a few years as a bass player, Dylan Collard moved to London 1998 and started assisting. Since becoming a commercial photographer, Dylan has shot work for the likes of Pfizer, Adidas, O2, Santander, and The Discovery Channel. Much of his work involves shooting real people on location using lighting and details to convey a sense of narrative about his subject. It has a sense of space and composition that encourages the audience to explore the image to uncover hidden detail and meaning. He works from his studio in South London and is a much better photographer than he was a bass player.

The Location

California. The team travelled through one of the “So Cal” tourist loops during the summer holidays to meet and photograph as many tourists and locals as possible in an 18 day trip. Start and finish in LA.

The Bench

The bench was the constant staying the same distance, angle and height to the camera at all times. In the left seat (to camera) we find the 0-25 years olds, in the middle seat the subjects were 25 – 50 years old, and in the right seat 50 + year olds.

The bench will be displayed at the Private View against a backdrop of an American landscape. Visitors will be encouraged to sit and have their photos taken and these will be added to the project website and social media platforms to become part of the project.

The Questions

Where possible and when willing, participants were asked the following three questions about their Past, Present and Future.

Past: When you were a child what did you want to be when you grew up? What was important to you when you were young?

Present: What do you do now? What sort of things does your life involve now? What kind of work do you do, family, relationships? What’s important to you now?

Future: What would you like to do in the future, what’s left, what plans do you have for the future?

The Website (www.agesofus.com) will bring together all facets for the project from the 120 portraits from the 23 locations + BTS images of the project. Audio images taken from interviews of people photographed, a film of the work linked to a soundtrack made from the interviews and samples taken from the trip and further comments from and about the project. After the PV, images of attendees sitting on the bench will be added to the “Exhibition” section of the site.

The Gallery at Foyles

The Gallery at Foyles is a distinct space located on the fifth floor of the new Foyles bookshop at 107 Charing Cross Road. The gallery is curated and managed by Futurecity to celebrate the ‘word’ in all its forms. Past exhibitions have followed a set of classifications; Fine Art, Photography, Mastercraftsmanship, Design and Architecture.

Ages of Us is supported by:


Established in 2002, Vue are one of the UK’s leading photographic agents. With a stable of 10 award-winning photographers working on a range of commercial, editorial, gallery and personal projects, Vue has established a reputation for producing high quality shoots both in the UK and across the globe. We handle every brief with care and attention to detail, offering a full-service production.

Vue work to Photo Agents London’s established best working practice and T&Cs of business.


IYA Studio

We are an independent creative studio working collaboratively with our clients to produce design we are proud of. We work across multiple disciplines and platforms to engage customers in exciting and innovative ways.


Emma Homent / Creative Advice Network

A former photographers’ agent Emma repped photographers globally across the Advertising, Healthcare, Design, Publishing & Music sectors. Three years ago she set up Creative Advice Network and now mentors and works closely with artists & creative organisations often collaborating on shoots and exhibitions, as well as devising exciting ways for artists to market themselves.