Cultural Heart of London & Arts Prospectus
Cultural Strategy
2020-2022
Cities are changing at an accelerating rate, physically and culturally. This is creating new opportunities for dynamic and surprising culture in gaps of our urban fabric; vacant buildings, underused units, plots of land awaiting development, neglected corners of our public realm.
Our methodology helps clients take a meaningful approach to meanwhile that moves beyond surface marketing opportunities and instead creates platforms to test new concepts, form partnerships, create new narratives and seed long-term initiatives in the built environment. In the past this has seen us set up education, exhibition and incubation space partnering StudioRCA with the St James Group; transform a coaling jetty in Greenwich Peninsula into a venue for immersive theatre group Shunt and turn a residential marketing suite into a community-led space to develop projects and co-design community amenities through the Habitorials programme.
