An Exciting Vision linking Culture, Technology and Wellbeing gets Fast-tracked through State and City Government Planning
“This is a huge vote of confidence in our city at a time when we are going through a period of economic uncertainty.”
Lord Mayor of Melbourne, Sally Capp
Following unanimous support from the City of Melbourne’s Future Melbourne Committee in March, the Victorian State Government has officially given the green light to one of Melbourne’s most ambitious and forward-thinking projects to date, the $2 billionSouthbank by Beulah. Upon completion of the build, 3,250 new ongoing direct jobs will be generated across multiple industries including office, retail, entertainment, hospitality and childcare, ultimately growing the working population of Southbank by 8 per cent. Led by award-winning Melbourne developer Beulah, the announcement is a welcome relief amid current economic turbulence, with the project set to generate more than 4,700 construction jobs via the provision of a $1 billion additional investment stimulus to the Melbourne construction market. On track to become Australia’s tallest tower at 365 metres high, approval from the Minister for Planning The Hon. Richard Wynne signifies a major vote of confidence in the overall concept and future of Southbank.
Futurecity has been working since the design inception, with UNStudio and Cox Architecture, that won the commission through a highly-reported architectural competition, by embedding ‘Culture at the Centre’ of the development. Using the vision of the place and its role within City of Melbourne as an enhancement of the offer, Beulah has positively accelerated the process by proactively instigating a new development approach. They began with an award-winning transparent pavilion where they judged the competition and a Future Cities public symposium to raise ambition of holistic development that attains social, environmental, and economic benefit through design and placemaking. Futurecity’s developing Arts & Cultural Strategy (that includes cultural anchors) guides how to connect culture through all tenancies (commercial, residential) and make resilient roots with the community by leveraging the site’s unique position within the Southbank Arts Precinct.
Envisioned as a vertical mini-metropolis, Southbank by Beulah will comprise four distinct collections of private residences, public and green spaces, rooftop sky garden, town hall, commercial offices, a five-star urban resort, childcare centre, a health and wellness precinct, arts and culture spaces and programs, as well as world-class experiential retail, all within two twisting terraced forms. The spine twists into a series of outdoor spaces and green devices along the façades of the two towers, paying homage to Melbourne’s title of The Garden City, symbolically bridging the iconic Royal Botanic Gardens with Melbourne’s Arts Precinct. Pocket parks will be a focal point throughout the building, connecting neighbourhoods within the residential tower, providing residents with a sense of community and a place to relax, before culminating in a landscaped journey to the publicly accessible rooftop sky garden.
Southbank by Beulah will transform the way Melburnians work, live, learn, revitalise and play — it will set a global benchmark for an unprecedented lifestyle hub that caters to present and future generations and will assist in the future growth of Melbourne and its vision to become a truly global smart city.”
Beulah Managing Director Jiaheng Chan
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See Selected Press coverage here:
The Urban Developer
ThisIsMoney.co.uk
The Australian
For more information, please visit the Beulah news page.
Renders courtesy of Beulah International. Created by Norm Li.