SOUTHBANK BY BEULAH
Cultural Strategy & Cultural Brokering
2023
High streets, town centres and shopping centres are undergoing a generational shift from a retail-led consumer economy to a culture-led experience economy. After decades of homogenisation these crucial parts of our cities need to develop distinctive identities to remain relevant.
Futurecity has a long track record of helping clients achieve this through. Our cultural placemaking strategies have provided blueprints for redefining retail centres as cultural hubs, from Old Spitalfields Market to Basildon Town Centre, while our public art commissions have helped turn places like St James’s Market into unique destinations.
