Six years on from the launch of Futurecity’s cultural strategy for the area, it’s now been revealed that a new creative quarter is due to open next month in Wembley park to “stop London talent drain”.

Featured in Design Week, the new creative quarter looks to provide studio spaces for visual artists outside of “unaffordable” Central London, and also offer the local community more creative opportunities. The creative quarter is due to open in November at Elvin Square Gardens, and will see 26 artist and designer studios set on the ground floor of new-build flats, which are looking to provide up to 7,000 new homes in the area. The fit-out has been completed by Leslie Jones Architects. Read the full article here.

Back in 2011, Brent Council’s wish was to take the lead in encouraging a cultural placemaking approach in order for Wembley to reach its full potential. Futurecity was appointed to develop a placemaking strategy for the borough. The Brent Placemaking document examined the idea of establishing a ‘Creative District’ approach as a way of defining the uniqueness of the Wembley area and providing a guiding motif for the private and public sectors. It was a call to all parties involved in the regeneration of Wembley to realise the economic advantages and business opportunities of investing in a culture led approach to placemaking. The final strategy document comprised a commentary
 on the four types of Creative District taking shape across London, an examination of the specific opportunities and challenges facing Wembley, and some ideas and inspirations that can guide cultural placemaking there.