Wakefield City Centre
Cultural Masterplan
2022
The Creative District or Neighbourhood is a unifying idea that connects and focuses the activities, ideas, partnerships, architecture, landscape, amenities for brownfield sites, new real estate development, regeneration areas or dense urban areas. This approach maps and defines a ‘big idea’ such as a design district, jewellery quarter, creative industry neighbourhood. Defining an area in this way raises the flag on an idea, attracting investors, participant and interested parties.
Over the past 12 years, Futurecity has developed and refined our approach to shaping cultural districts and neighbourhoods. We developed cultural district strategies for the Battersea Power Station, Greenwich Peninsula, London City Island, Boston’s Avenues to the Arts and Wembley Park, which is now promoting itself as ‘North West London’s Creative Capital’.