Futurecity developed the Ram Brewery Cultural Strategy on behalf of Minerva (Wandsworth) Ltd. The aim of the strategy was to enhance the development’s cultural offer and highlight the potential for embedding cultural partnership and activity within the scheme. Legacies of the site’s rich brewing heritage will be retained and celebrated and are core to the sites identity. The site lies at the heart of Wandsworth town centre and the potential to become a new cultural hub.
Some recent press describes how this new quarter is being designed to transform it into a ‘cultural hotspot’ and providing it with activities and plans revolving around the local community and the area’s heritage. The £600 million development of The Ram Brewery, near Ram Street, is at the centre of the £12 million regeneration plan led by developers Greenland Group.
Artists Tania Kovats and Neville Gabie will be creating exhibitions which celebrate Wandsworth’s heritage, past and present, and aims to develop new traditions.
Tania Kovasts, who is one of the first enlisted on the project, will deliver The Tapestry Commission which looks to combine the heritage of The Ram Brewery with celebrations of the River Wandle.
Mr Gabie has recently recreated a dinner party inspired by a photograph of The Ram Brewery staff’s Christmas dinner taken in 1948, which will be backlit and featured on the heritage site.
Original machinery and equipment which was on the site will be preserved in a permanent exhibition, which will include user-friendly and interactive multimedia platforms and will showcase original brewing material.
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"There is real value in exploring the idea of a living museum – embedding the story in public realm artworks and a museum about brewing that produces and sells beer"