‘People & Places’

Completed: 2014 Client: CIT Group Artist: Steve McCurry
Partners: Magnum
Services: Community Engagement, Publishing

CIT appointed Futurecity to conceive and curate a cultural collaboration project that revealed the rich character of the South Bank and uncover the creative minds that contribute to what makes the district so authentic. Steve McCurry was commissioned to document the creative people and places of London’s South Bank area. The photographs will be used to showcase the creative businesses of the area in a unique publication, a public exhibition and foldout information pamphlet.

‘People & Places’ came out of Futurecity’s commission programme for South Bank Tower. As part of this strategy, Futurecity also delivered Vertical Shell, a unique site specific sculpture by internationally-renowned artist Tobias Putrih in the lobby of South Bank Tower. Tobias was commissioned to create a structure that integrates with the contemporary architecture and utilises the sheer dimension of the new triple-height residents’ lobby.

the artist

Steve McCurry

Steve McCurry has been one of the most iconic voices in contemporary photography for more than 30 years. His most iconic image ‘Afghan Girl’ was taken in a refugee camp in Pakistan and has been named as ‘the most recognised photograph’ in the history of National Geographic magazine.

'I was delighted to be asked to photograph the artisan residents of South Bank. It's a place of such strong cultural identity.'

Steve McCurry | 2014

London

+44 (0)20 7407 0500 57 Clerkenwell Road, London EC1M 5NG

Cambridge

+44 (0)1223 403364 http://cambridge.futurecity.co.uk Cambridge Junction, Clifton Way, Cambridge CB1 7GX