On behalf of client Ballymore, Futurecity developed a cultural strategy for a new development on Leamouth Peninsula. The strategy highlighted the area’s cultural offer and unique placement within London and emphasised trails, public spaces and creative space provision.
Futurecity’s London City Island cultural strategy was significant on three levels. Firstly, the interventions described in detail within the document were designed to transform the peninsula into a distinct creative location in its own right. Secondly, the new infrastructure and activity planned on the peninsula could be stitched into existing cultural activity to fashion a new dynamic and highly creative district. Thirdly, the wider area, at the intersection of the Lower Lea Valley and the Thames Gateway will play an increasingly influential role within East London’s creative post-Olympic future.
The Futurecity Cultural Strategy proposed that Leamouth Peninsula establish a diverse range of creative elements to create a unique and genuine creative location.
A series of imaginative activity, fitness and heritage trails and Futurecity’s proposal of establishing an anchor arts partner of national importance would provide an appropriately inspiring environment and setting, which would anchor the site and animate it with a wide range of artists and creatives, both as long term tenants and via one-off residencies and projects.
