In 2011, Futurecity were commissioned by development agency Capital & Counties to create a Cultural Placemaking Strategy towards the planning of London’s most ambitious redevelopment project; Earls Court. Working to Sir Terry Farrell’s masterplan, a strategic ‘toolkit’ was developed which seeks to incubate and promote art intervention, craft, design, creative business activation, activity and event initiatives within the public realm at an early stage of development. The strategy proposed the transformation of the Earls Court Project Area into four new urban villages and a 21st century High Street through this approach, each area developing a distinct cultural character set, blending the cultural spirit of the past with the best creative potential of tomorrow. In November 2012, the Royal Borough of Kensington & Chelsea resolved to grant outline planning permission to transform the Earls Court Project Area into a vibrant new urban district for London. This followed the earlier decision by the London Borough of Hammersmith & Fulham to resolve to grant consent.
"This is a unique opportunity to bring about an urban renaissance for the Earls Court area which will become a benchmark for London and the rest of the world."