A public declaration of Futurecity’s principles and intentions

Our approach to placemaking

Futurecity believes that culture is the term for the creative glue of people and ideas that, when used successfully, binds urban places together and makes them attractive to live in. Culture can encompass everything from architecture to creative industries, street furniture, live events and play, the animation of the public realm, food, sport and wellbeing, leisure, music, heritage, tourism and technology.

It is our intention to promote the use of culture as a tool for creating genuinely sustainable and high quality communities. Culture should be embedded from the outset of new developments and should address government regeneration policy on issues such as: creating sustainable communities, supporting creative industries and building a cultural economy.

We believe that culture adds value

Futurecity believes that placemaking should be seen as an essential long-term investment that can help make real places, create new destinations, add commercial value, offer purchasers investment opportunities and provide real stories for marketing, branding and communication. We argue that for everyone involved in the property sector, culture should be seen as an essential ingredient in the creation of unique places that offers authenticity and ultimately raise values.

We believe in the importance of the creative and knowledge economies and the development of creative districts

The increasing interest in the creative and knowledge economies offers a new approach to culture-led placemaking. This ‘Rise of the Creative District’, a lecture by Futurecity’s director Mark Davy, can be seen here.