Grosvenor Waterside Cultural Strategy

In 2004 Futurecity developed a forward thinking cultural strategy for St James’ Grosvenor Waterside development situated on the edge of Chelsea and Pimlico, which encompassed a series of embedded art & culture interventions and cultural partnership collaborations.
The project kicked off with Futurecity brokering St James’ sponsorship of the Tate to Tate Boat, with Damien Hirst cladding.

In 2006 Chelsea Futurespace was launched. This gallery partnership, brokered by Futurecity is an exemplary collaboration between Chelsea College of Art and Design, Futurecity and St James, providing a showcase exhibiting space for the alumni and staff of Chelsea College of Art and Design.

As a part of the Grosvenor Waterside Cultural Strategy artist Clare Woods collaborated with MAKE architects on a dramatic façade artwork for the Bramah Building.

Ekkhard Altenburger’s The Thames Stone and Negative Fall is a dramatic embedded water sculpture. It visually links Clare Wood’s etching, the locks and weirs, the River Thames and the surrounding architecture. The sculpture deploys Angola black granite meticulously carved in Portugal and was completed in 2009.

Installed in 2010, Richard Wilson’s Shack Stack sculpture is sited in the central square of the Grosvenor Waterside development. This towering six metre, aluminium artwork, by one of the UKs foremost Royal Academicians, references allotment shed structures and sets up a unique juxtaposition with the surrounding contemporary architecture.
We were commissioned to write and produce a seminal publication titled ‘Cultural Placemaking’.
